India tried to rebrand Valentine’s Day as ‘Hug a Cow Day.’ Here’s how it went | CNN

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For hundreds of years, cows have been thought of sacred by India’s majority Hindu inhabitants, an emblem of each the Earth and the divine.

Certainly, so revered are the animals that authorities had deliberate to rebrand this Valentine’s Day as “Hug a Cow Day”, hoping the transfer would each increase residents’ “emotional richness” and strike a blow for native heritage over what’s seen as a western cultural import.

However the transfer seems to have backfired and been deserted after it prompted a flood of web memes, cartoons and jokes by TV hosts concerning the significance of consent.

The declaration of February 14 as “Cow Hug Day,” had are available a statement Monday from the Animal Welfare Board of India, which referred to as cows the “spine of Indian tradition and rural economic system.”

The cow is “the giver of all, offering riches to humanity” as a consequence of its “nourishing nature,” mentioned the company, a statutory physique that advises India’s Ministry of Fisheries, Animal Husbandry and Dairying.

It mentioned the push to hug cows was a part of an effort to advertise “Vedic” or sacred Hindu traditions, which it claimed have been eroded by Western affect.

“Vedic traditions are virtually on the verge of extinction as a result of progress of (western) tradition over time,” the assertion mentioned. “The dazzle of western civilization has made our bodily tradition and heritage virtually forgotten.”

However inside per week of the announcement – after days of mockery and mock on-line – the thought seems to have been dropped.

For days, media shops have been mocking the federal government’s plan, publishing satirical cartoons exhibiting cows working away from amorous males, whereas web customers have delighted in posting movies of violent encounters between beast and man.

An anchor on considered one of India’s main English-language information channels, NDTV, was even filmed making an attempt to hug a number of cows, which appeared to rebuke his advances.

“Consent is essential,” he joked in the course of the section.

This isn’t the primary time the federal government has prompted a stir with its insurance policies in the direction of cows – the killing or consuming of which is taken into account a sin by many Hindus, who account for about 80% of India’s 1.3 billion individuals.

The sale and slaughter of the animal is banned in a lot of the nation and the animals are sometimes left to roam free within the streets and roads wanting emaciated, the place motorists should take care to keep away from hitting them.

An company for the safety of cows, often called the Rashtriya Kamdhenu Aayog (RKA), was arrange in 2019 by the Ministry of Fisheries, Animal Husbandry and Dairying.

Hindu devotees offer prayers to a cow during the Gopal Ashtami festival, in Amritsar, Punjab, on November 11, 2021.

Two years later, the RKA was compelled to indefinitely postpone a national “cow science” exam after the curriculum prompted widespread criticism over its unscientific claims concerning the animal.

Amongst a number of unproven claims, the 54-page examination research information said that large-scale abattoir exercise results in main earthquakes, suggesting that ache emitted by mass slaughter might generate sufficient stress to set off a seismic response.

With out offering proof, it additionally said that native (Indian) cows produce the highest quality of milk, in comparison with “unique cows.”

Following Prime Minister Narendra Modi’s rise to energy in 2014 on a wave of Hindu-nationalism, the animal has additionally turn out to be more and more politicized.

Modi’s Bharatiya Janata Celebration (BJP) is strongly aligned with conservative Hindu traditions and critics say cow-worship has been used as a device to intimidate, harass and even kill Muslims, who they accuse in some circumstances of disrespecting the animals.

Based on Human Rights Watch, cow vigilante crimes in India have been ignored or covered up by authorities since Modi took workplace.

Throughout Modi’s 2014 election marketing campaign, he promised to finish a “pink revolution” – a phrase he used to explain the slaughter of cattle.

Different BJP lawmakers have taken it one step additional.

“I had promised that I’ll break the arms and legs of those that don’t contemplate cows their mom and kill them,” mentioned Vikram Saini, a legislator for the state of Uttar Pradesh, at an occasion in March 2017.

The statements led to outcry within the nation the place violence towards ladies and minorities make frequent headlines. Critics say there’s a double normal throughout the authorities, and argue the BJP isn’t doing enough to protect vulnerable groups.

In 2017, a photograph sequence from photographer and activist Sujatro Ghosh portraying Indian ladies sporting cow masks went viral on social media. The sequence of pictures was supposed to depict a society during which cows are extra valued than ladies.

Talking to reporters about “Hug a Cow Day” on Thursday – earlier than it was cancelled – BJP lawmaker Giriraj Singh mentioned “an excellent resolution has been taken” by the federal government.

“Cows ought to be hugged,” he mentioned. “We must always love and hug the cow.”

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