Refresh
And we are going to lastly cease including what machine a tweet was written on (waste of display area & compute) under each tweet. Actually nobody even is aware of why we did that …November 14, 2022
After a mildly-quiet Friday, Musk has been replying to a bunch of customers in the present day, with affirmation that the ‘Despatched from iPhone’ message goes away.
In the event you’re unaware, as you’d ship a tweet from an iPhone or an Android machine, the tweet would state this. It is resulted in some embarrassing moments for manufacturers, the place it could ship a tweet promoting an Android machine, however it could be despatched from an iPhone.
So this elimination may very well be to do with commercials but once more, not simply because Musk and his group is not certain why that function has been round for years.
It is a lie. I ran this program up till every week in the past once I resigned as a result of I didn’t wish to work for @elonmusk For breakfast & lunch we spent $20-$25 a day per individual. This enabled workers to work via lunchtime & mtgs. Attendance was something from 20-50% within the workplaces. https://t.co/0OjbeComkaNovember 13, 2022
Ex-Twitter workers are subtweeting Musk with corrections to his tweets, however this time, Musk replied to Tracy Hawkins right here, arguing that this tweet is allegedly false.
Anticipate to see extra of those tweets within the close to future – we’re in a interval the place workers are feeling not sure concerning the firm’s roadmap, and their very own future at Twitter.
Scoop: Twitter went right into a stricter-than-ever-before change freeze beginning just a few hours in the past. Not solely are deploys not allowed, however Git is now readonly by default (!)The mandate is coming from the infra group, “till additional discover.” Here is why that is an odd one:November 14, 2022
In the event you’ve been experiencing some points when utilizing Twitter as some on the TechRadar group have, you are not alone.
It additionally seems to be as if you will be struggling with these points for a bit longer, as a ‘change freeze’ has been implement. This primarily signifies that any adjustments to the code of Twitter, from the way it works to any options in growth, have been paused.
SpaceX simply purchased an enormous advert marketing campaign on Twitter for Starlink – my newest for @cnbc https://t.co/UqQpLgmwAL It is a “takeover,” media planners. These issues often price within the ballpark of $250k per day.November 14, 2022
As each day passes there appears to be one thing that causes an eyebrow to be raised. Elon Musk’s different firm, SpaceX, has seemingly purchased an advert marketing campaign to run on Twitter for the foreseeable.
As Lora Kolodny tweets above, these often price within the area of $250,000 a day, nevertheless it would not be a far cry to suspect that SpaceX has acquired a little bit of a reduction in comparison with different firms’ advert takeovers previously.
As the previous Head of Information for Twitter in India/SEAsia can say with some authority that has by no means been the case. And it isn’t even Twitter’s USP. Twitter serves because the heartbeat of the information cycle & provides information orgs worthwhile entry to public conversations round these cycles. https://t.co/ivDy86Nk8XNovember 13, 2022
Elon Musk tweeted his ideas about Twitter engagement late final evening, and it has been a debatable put up to say the least.
A subtweet from Raheel Khursheed caught our eye, as he explains how the social platform barely made a footprint when it got here to linking to different websites.
Twitter Blues
Whereas Twitter Blue signups are at present on pause, we’d lastly have some perception into how properly (or not) the brand new program is continuing.
According to a report in Mashable (opens in new tab), which received some Twitter Blue signup numbers from app-tracking agency Sensor Tower (opens in new tab), Twitter Blue signups generated $488,000, which is, at $8 a pop, 61,000 subscribers.
Let’s simply say that is not fairly a blue wave. It isn’t horrible, however Twitter has lots of of tens of millions of each day lively customers and solely a fraction of them are legacy verified. We must always have seen tens of millions of individuals signing up for Twitter Blue, proper?
If 91% of Twitter’s income is generated from adverts (roughly $5 billion in 2021), Twitter Blue has an extremely lengthy method to go earlier than it could assist 50% of Twitter’s total income.
As of this second, although, there is no such thing as a Twitter Blue signup, and there most likely will not be till Musk and Twitter can determine find out how to get individuals to enroll with out inflicting vital verification and id points.
This method is a joke
Over at The Washington Post, tech journalist Geoffrey Fowler (opens in new tab), with the permission of a sitting Senator and a comic, created two pretend “verified” Blue Test Twitter accounts in minutes.
Massachusetts Senator Edward J. Markey and comic Blaire Erskine each conform to let Fowler create the pretend accounts of their names.
As Fowler writes:
“Twitter has mentioned accounts that impersonate persons are not allowed and face suspension once they’re found. It booted comic Kathy Griffin after she modified her Twitter display identify to Elon Musk. However there’s little or no about Twitter’s new paid service that stops you from verifying a pretend account. As of the time I printed this column, its programs hadn’t detected these weren’t genuine accounts they usually remained on-line.”
What does this show? That there is no such thing as a verification on this “verification.” Elon Musk has created a damaged system (one since hidden) and that has already been gamed by others to extra devastating impact.
Somebody created a pretend Ely Lilly And Co “verified” Twitter account after which tweeted that insulin was now free (opens in new tab). Whereas it could have been coincidental. the real drug company’s stock did take a dive.
Yeah, it isn’t nice when @geoffreyfowler can arrange a pretend Twitter account for a U.S. Senator in minutes. (Geoff had permission from Sen. Markey.) https://t.co/YMBA9cEsUI pic.twitter.com/PE7bS6BJSqNovember 11, 2022
Unchecking
Regardless of the controversy surrounding the brand new Blue Test course of and the power to grow to be a Twitter Blue member all of the sudden disappearing from the platform, many individuals have already opted to pay $8 for their very own Blue Test.
If, nevertheless, you are not happy, you may, in response to Twitter person @Sprint, get a fast refund in your $8 subscription cost by means of Apple.
This is not stunning since it is simple to unsubscribe to virtually any service you’ve got paid for by means of Apple’s App Retailer.
What @Sprint claims, although, is that after your refund, you continue to get to maintain the “tick” (Blue Test) for 30 days. That will or might not be so, although. Whereas it would take a while for Apple to course of the cancellation and hand it off to Twitter, it appears unlikely that the Blue Test would grasp round for lengthy.
If there’s anybody on the market who did have Blue Test purchaser’s regret, canceled, and nonetheless has the tick, tell us.
So, enjoyable truth! You’ll be able to declare a refund for Twitter Blue by means of Apple, obtain your whole a reimbursement in someday after which preserve the tick for 30 days.Very cool, I am certain that no potential dangerous actors will exploit this!!! pic.twitter.com/JGg6S4gnpLNovember 10, 2022
What’s a journalist?
Lance Ulanoff hopping in right here:
For Chief Twit Elon Musk, a lot of the Blue Test verification mess boils right down to Citizen Journalism.
Musk desires everybody on Twitter to ship the information (nothing has stopped them so far). Nevertheless, the unlevel taking part in area of Blue Test haves and have-nots has created, as Musk sees it, an imbalance. With the which means and worth of Blue checks decreased to the value of an costly cup of espresso (one monthly), it means anybody may be verified and, in the event that they report information on Twitter, have the identical visibility.
Musk Tweeted Friday afternoon, “As Twitter pursues the objective of elevating citizen journalism, media elite will attempt every little thing to cease that from taking place.”
In Musk’s eyes, skilled journalists are the “media elite” and we’re blocking his everyone seems to be a journalist dream.
As this tech reporter informed Musk on Twitter, although, the difficulty is just not citizen journalists, it is that all the Blue Test system is not tied to id, high quality, or any semblance of fact. With out that, nobody, together with his citizen journalists, may be trusted.
As Twitter pursues the objective of elevating citizen journalism, media elite will attempt every little thing to cease that from taking placeNovember 11, 2022
Here is a reply from Musk an hour in the past, the place he is enthusiastic of how Twitter Blue goes thus far.
Which makes us surprise – has he gotten the memo?
Individuals neglect that pull-to-refresh was invented by Loren Brichter, and first deployed in his Tweetie app, which Twitter acquired way back. Twitter owns a patent for it, nevertheless it’s now so generally used that it is unattainable to think about cell UI with out it. https://t.co/rqy5VUrnq1November 17, 2020
I used to be considering again to once I first used Twitter on my iPhone, and it was certainly Tweetie, which was purchased by the corporate, after which became the app you employ in the present day.
The pull-to-refresh gesture is now a normal on many apps, equivalent to Apple’s Safari and Mail apps.
Simply so as to add to the chaos, Musk has now tweeted this from the Twitter HQ. Whereas we do not ever recommend studying an excessive amount of into tweets, particularly from somebody as mercurial as Musk, it does maybe give us a glimpse into the present mindset of the remaining Twitter workers…
Twitter HQ is nice (this can be a actual pic) pic.twitter.com/qjfOQCr533November 11, 2022
By tweeting and highlighting this, it appears that evidently Musk is conscious, although what he thinks of it’s a thriller, as at all times.
In the event you’ve heard of Mastodon this week, you are not alone. Fortunately, I have been making an attempt it out recently and it is an important various. There are a couple of apps you can use right now on iOS and Android if you happen to’ve already signed as much as Mastodon as properly.
Our US Editor-In-Chief Lance Ulanoff despatched us this which reads as if he is saying farewell to Twitter:
“I’ve met a few of the coolest individuals on Twitter. I’ve interacted with my idols and icons and made true pals. Twitter has at all times labored the best way my mind works – in bite-sized items. Truthfully unsure how I’ll preserve sure friendships and connections or the place I’ll put up random ideas that make me comfortable with out it. Please, Microsoft, purchase Twitter.”
NEW: Twitter has suspended the launch of Twitter Blue and is actively making an attempt to cease individuals from subscribing “to assist handle impersonation points,” per an inside be aware. 1/November 11, 2022
Zoë Schiffer (opens in new tab), author at Platformer, tweeted the above {that a} message was posted within the Twitter Slack, that confirmed the tip of Twitter Blue and paid blue ticks in an effort to cease the impersonations, however any current subscriptions to the service will keep it up as common.
First account is the verified official one. Second is a $8 pretend because of the Musk subscription. Straightforward to inform if you take a look at the follower depend, very, very arduous to inform when shared into your feed. Inconceivable really with out clicking by means of. HT @meemalee for recognizing. pic.twitter.com/uKumOYRTeINovember 10, 2022
One other one which was despatched to me from Muskaan, this tweet exhibits how damaged the verification system underneath Twitter Blue was. One is the real Apple TV Plus account, one other is a pretend one.
Hopefully we’ll see a reversal of this, because it’s already complicated to inform which one is actual or pretend for a lot of customers.
being on Twitter proper now could be like taking part in the violin on the titanic besides we’re additionally making enjoyable of the iceberg and the iceberg is getting genuinely madNovember 6, 2022
Our (implausible) Computing writer Muskaan Saxena despatched me this tweet, and it is an important analogy for the way customers are feeling on Twitter.
A mad iceberg within the form of the Twitter hen is sort of the picture.
So the place will we stand thus far?
Musk has but to react to any growth to Twitter in the present day, which is stunning. The above is, on the time of posting this, his newest tweet.
Nevertheless, we have seen a small change with the ticks, the place it is also blue if you’re in darkish mode on the location.
An interesting read by Hamish Hector right here – there is a Chrome extension the place it is going to let you know if a person has been verified with a blue tick, or in the event that they’ve gained one by signing as much as Twitter Blue when it was reside.
Let’s be clear – there’s not going to be a alternative for Twitter. Nothing actually may be, however there are potential options.
With this in thoughts, we’ve got three for you to contemplate.
This was my first Tweet. I’m wondering what can be my final. https://t.co/pfruo5mqtUNovember 11, 2022
Here is our US Editor-in-Chief Lance Ulanoff exhibiting his very first tweet again in 2007.
Because it features a bagel, it is already an important tweet in my guide. The following query for me is, may his ultimate tweet embrace a bagel to spherical it off?
Let’s recap:
On October 30, Elon Musk, CEO and Founding father of House X, CEO of Tesla, lastly took cost of Twitter after a long-winded buyout of the platform.
In underneath a month, we have seen the verification course of grow to be irrelevant and complicated as a result of subscription service, Twitter Blue with the ability to grant any person a blue tick, and there is additionally been an enormous firing of workers.
On November 11, Twitter Blue was eliminated completely, and there is been silence from Musk since.
So, virtually inevitably, it appears the Blue Tick verification course of has been canned.
The chaos continues. Twitter pulls the plug on Twitter Blue, subscriptions and paid-for verification blue checkmark not out there.November 11, 2022
Because the tweet above states, the chaos continues – therefore why we have began this reside weblog. What is occurring?
Here is an instance of how arduous a few of these pretend accounts are to identify:
First account is the verified official one. Second is a $8 pretend because of the Musk subscription. Straightforward to inform if you take a look at the follower depend, very, very arduous to inform when shared into your feed. Inconceivable really with out clicking by means of. HT @meemalee for recognizing. pic.twitter.com/uKumOYRTeINovember 10, 2022
Musk himself fell sufferer to this, with numerous pretend accounts popping up claiming to be him – and with a Blue Tick to show it. This gave the impression to be the ultimate straw, as Musk then backtracked on a few of the extra lax components of the brand new verification course of.
Going ahead, accounts engaged in parody should embrace “parody” of their identify, not simply in bioNovember 11, 2022
Nevertheless, as individuals predicted, verified accounts began popping up on Twitter, and whereas a lot of them have been clearly parodies, as a result of they’d the ‘Blue Tick’, it grew to become troublesome to inform, particularly with the extra delicate accounts.
Unsurprisingly, the people and firms that have been being parodied weren’t too comfortable about this.
A model new parody Twitter account that paid for verification and selected the show identify of ESPN’s Adam Schefter tweeted Josh McDaniels was fired. The credible-looking tweet acquired practically 10,000 engagements. Twitter suspended the account after two hours. https://t.co/diegQfkpA1November 9, 2022
Worryingly for Twitter, many manufacturers began to announce that they might not promote on the platform.
Regardless of the considerations and complaints, Musk was initially dismissive.
To all complainers, please proceed complaining, however it is going to price $8November 2, 2022
By posting memes about individuals’s complaints, it left many individuals feeling that he wasn’t precisely taking the difficulty significantly.
Maybe essentially the most controversial factor to come back from Musk’s Twitter takeover has been the adjustments to how accounts are verified.
Beforehand, if the verified account of a media outlet (equivalent to TechRadar (opens in new tab)) or different group printed one thing, you’ll not less than know that it got here from an official supply. The Blue Test additionally enabled Twitter customers to inform the distinction between the various celebrities on Twitter and customers who have been imitating them.
Nevertheless, Musk applied a change that may permit anybody to get verified for $8 a month.
Twitter’s present lords & peasants system for who has or doesn’t have a blue checkmark is bullshit. Energy to the individuals! Blue for $8/month.November 1, 2022
This led to some individuals worrying that customers may fake to be official accounts and get simply verified, making it arduous for individuals to inform which accounts have been actual – and which weren’t. And that is precisely what occurred.