Lucid Group mentioned Thursday that clients will get a $7,500 credit score on shopping for sure variants of the Air luxurious electrical automotive, becoming a member of a value struggle began by market chief Tesla.
The battle has made it way more tough for money-losing U.S. startups equivalent to Rivian and Lucid to seize market share at a time when excessive borrowing prices and inflation have pinched shopper wallets.
Ford has additionally slashed costs of its electrical crossover Mustang Mach-E by as a lot as $5,900 in response to Tesla’s value cuts.
Lucid’s credit score will likely be obtainable to clients from Thursday on. It applies to the Touring and Grand Touring fashions of the Air sequence bought earlier than March 31 this 12 months.
The corporate’s automotives will not be eligible for a $7,500 federal tax credit score beneath the Inflation Discount Act handed in August final 12 months, because it exceeds the profit’s $55,000 value cap. Air Touring retails from $107,400, whereas the Grand Touring mannequin begins at $138,000.
“We predict our clients nonetheless deserve a $7,500 credit score for selecting an EV,” mentioned Zak Edson, Lucid’s Vice President of Gross sales and Service.
Lucid mentioned in November that it had greater than 34,000 orders within the third quarter, down by 3,000 from the second quarter, after it delivered about 1,400 autos and noticed cancellations.
