Mitsubishi hasn’t offered a pickup truck in the USA for the reason that Mighty Max within the late Nineteen Nineties, however there’s mounting proof that the model’s dry spell could finish. At a current automobile launch, Carson Grover, the model’s director for product planning, stated the corporate is contemplating a brand new pickup for the U.S. market however acknowledged the challenges concerned with doing so.
Reported by The Drive, Grover stated pickup vehicles have been “one other a type of issues we wish to strive to determine.” The issue with these ambitions is the Rooster Tax, a heavy 25% tariff on imported trucks. That insane proportion is why Toyota and Nissan construct vehicles right here, and it’s why we don’t see cool foreign-market vehicles just like the Volkswagen Amarok.
Mitsubishi will want a associate if it plans to carry a truck right here, which it conveniently has in its Alliance associate, Nissan. The Frontier may kind the premise for a Mitsu pickup, however Grover’s feedback recommend the automaker may produce other plans. “The Ford Ranger, the previous ranger, that was a lot smaller, had a lot quantity and was round so lengthy.” He went to namedrop the Ford Maverick as properly, which he stated fills the small, reasonably priced hole that the Ranger used to occupy.
As The Drive identified, it could be potential for Mitsubishi to repurpose the prevailing Rogue platform for a small pickup, however Grover was cautious to notice that the corporate isn’t making any bulletins on the topic. As is the case with the overwhelming majority of requests for touch upon future product, Grover declined to elaborate however did say the corporate has taken discover of different vehicles’ recognition.
A brand new American-market truck may further revitalize the Mitsubishi model in North America. The automaker lately revived one other of its iconic nameplates in late 2022 with Ralliart variations of all its autos. Mitsubishi’s motorsports arm made a reputation for itself within the World Rally Championship beginning within the late Nineteen Eighties, and a few of the coolest automobiles to put on the model’s badge have additionally been stamped with the Ralliart identify.